Rishad Tobaccowala
Author, speaker; former Chief Growth Officer, Publicis Groupe
Rishad Tobaccowala is the former Chief Growth Officer at Publicis Groupe, an advertising and communications firm with more than 80,000 employees, and the author of Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCollins in January 2020. Tobaccowala is also a sought-after keynote speaker, a regular guest on several business podcasts, and the author of a weekly blog, The Future Does Not Fit in the Containers of the Past .
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Data is like electricity. You can't live without it. But tell me about a company that differentiates with its use of electricity.
Flight Template Series: Balancing Data and Storytelling
Holistic Data Analysis
Categories
Description
For those who deal with data—product managers, UX researchers, analysts, marketers—creating a holistic picture of what Rishad calls “the story and the spreadsheet” is imperative. Rishad’s “6 I” approach can help you leverage data in ways that amplify the meaning among the numbers. In this flight, you should distribute a dataset for your team to analyze using the “6 I” approach: interpret the data, involve diverse people, interconnect to larger trends and events, imagine and inspire solutions, iterate, and investigate people’s experiences.
Suggested Questions
Types of Insights
The story behind the data to amplify meaning
Holistic data analysis