Rishad Tobaccowala
Author, speaker; former Chief Growth Officer, Publicis Groupe
Rishad Tobaccowala is the former Chief Growth Officer at Publicis Groupe, an advertising and communications firm with more than 80,000 employees, and the author of Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCollins in January 2020. Tobaccowala is also a sought-after keynote speaker, a regular guest on several business podcasts, and the author of a weekly blog, The Future Does Not Fit in the Containers of the Past .
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Flight Template Series
Balancing Data and Storytelling
Description
“Data is like electricity. You can't live without it. But tell me about a company that differentiates with its use of electricity.” This is how Rishad Tobaccowala, the Chief Growth Officer of Publicis Groupe and the author of Restoring the Soul of Business: Staying Human in the Age of Data, thinks about data—in other words, you must illuminate your data with masterful storytelling in order to balance the spirit of your business and set it apart from the competition. In this series, Tobaccowala guides you and your team through four flights that will help you analyze your data, approach uncomfortable topics, set meeting agendas, and build your brand story, all with that critical balance top of mind.