Alex Lieberman

Executive chairman and co-founder, Morning Brew
Alex is executive chairman and co-founder of Morning Brew , a media startup making the business world engaging and illuminating for future business leaders. Morning Brew’s core newsletter has grown to an audience of over two million subscribers, and the company has branched out into the retail newsletter, the emerging technology newsletter, and a podcast. Along with co-founder Austin Rief, Lieberman launched Morning Brew as a senior at University of Michigan in 2015, where he received his BBA, with concentrations in markets and real estate.
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Quote marks As you scale a business, you basically fire yourself over and over. With every person you hire, you fire yourself from something that is not your superpower.
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Description
Hiring good cultural matches leads to higher retention, better employee engagement, deeper connections with customers, and a better overall product. Run this flight plan to establish and align on a values-based approach to hiring.
Suggested Questions
Types of Insights

Creation of a clearly-defined strategy for communicating your company’s values during the hiring process to ensure alignment

Alignment on the the right questions to evaluate cultural fit and a framework for interviewers to assess culture fit and core value alignment


Other Flight Templates in this series from this author

Collaborate without groupthink