Bernadette Aulestia
Former President of Global Distribution, HBO
Bernadette Aulestia is an investor, advisor, and the former President of Global Distribution at HBO, where she oversaw HBO’s streaming platforms, HBO GO and HBO Now. Her expertise in marketing, distribution strategy, and management led her to her current roles, as a strategic advisor at e-learning group Encantos and a limited partner at Portfolia, a venture capital fund that funds female- and LGBTQ-founded early-stage startups. She worked at HBO from 1997 until her departure in June 2019.
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As you scale, you're going to be looking at adjacent demographics to cater to, but it’s so important that you never forget your core.
Flight Template Series: Modern Digital Marketing
Digital Marketing: Understand Your Audience
Categories
Description
Understanding your audience is key to your success: who they are, how they consume media, and what they want to see when they consume it. This flight will help you create a persona of your average customer’s personality and habits so you can brainstorm ways to better market your product to them.
Suggested Questions
Types of Insights
New insights into your customer and they way they consume media
Innovative ways to create a personalized experience on your company’s website
Strategies to balance personalized experiences with mass appeal for a multitude of consumers