Alexandra Wilkis Wilson
Entrepreneur and co-founder, Clerisy, Gilt Groupe, GlamSquad
Alexandra Wilkis Wilson is one of the most prolific and active entrepreneurs in the intersection of fashion and tech. In 2020, Wilkis Wilson co-founded her latest company, the growth equity firm Clerisy, where she also serves as a managing partner. Previously, she was the co-founder and former CEO of innovative beauty and fashion companies GlamSquad and Fitz, as well as the co-founder the Gilt Groupe and former Chief Merchandising Officer of its fashion and lifestyle flash sale site Gilt.com.
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Flight Template Series: Build Your Consumer Strategy
Understand Customer Wants and Needs
Categories
Description
Keeping your customer’s needs at the heart of each decision is essential to building innovative products and companies, and finding disruption in unexpected places. Making decisions based on consumer data is the best way to understand how to shape your product to best suit the wants and needs of your target audience. Use this flight to hone in on how to best serve your customers in a way that fits their personas, habits, and lifestyles.
Suggested Questions
Types of Insights
Clear customer persona profiles
Customer wants and needs
Ways to create loyalty and viral word-of-mouth behavior