Alex Lieberman
Executive chairman and co-founder, Morning Brew
Alex is executive chairman and co-founder of Morning Brew , a media startup making the business world engaging and illuminating for future business leaders. Morning Brew’s core newsletter has grown to an audience of over two million subscribers, and the company has branched out into the retail newsletter, the emerging technology newsletter, and a podcast. Along with co-founder Austin Rief, Lieberman launched Morning Brew as a senior at University of Michigan in 2015, where he received his BBA, with concentrations in markets and real estate.
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Flight Template Series
Expanding Your Brand: Strategizing and Operationalizing Growth
Description
Morning Brew CEO Alex Lieberman defines his brand’s narrative arc in four chapters: “Chapter one was newsletter-as-a-hobby, chapter two was newsletter-as-a-business, chapter three was portfolio-of-newsletters-as-a-business, and chapter four, which we're in right now, is the transition to a true media company.” This series pulls from Morning Brew’s current chapter, guiding you and your team through the delicate process of turning your core product into a fully-developed brand with a loyal—and ideally expansive—customer base, in four specific contexts: Exploring adjacencies, finding blindspots, institutionalizing company best practices, and scenario planning.