Carol Carpenter

Chief Marketing Officer, VMware
Carol Carpenter is the Chief Marketing Officer at VMware. Having previously served as the Global VP of Marketing at Google Cloud, Carpenter has cultivated a deep understanding of digital marketing, product strategy, and the tech industry. Carpenter has a degree in economics from Stanford University and received her MBA in marketing and technology from Harvard University.
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Flight Template Series: Navigating Hybrid Work

Marketing Team Remote-to-Hybrid Reflection

The pandemic forced businesses to create and adapt to new marketing techniques. Both businesses and consumers have had to go digital in a massive way—and what began as a crisis solution has become the new normal, which has big implications for how marketing teams must approach their strategies and tactics. Use this flight to articulate and explore learnings from this shift, and determine how your marketing team can function better than ever in the new normal.
Suggested Questions
Types of Insights

Audit of pre-, during-, and post-COVID marketing strategies

Audit of current KPIs/benchmarks

Updated KPIs for a modern hybrid structure

Benefits of both on-site and remote marketing efforts, and ideas to adapt these to a hybrid model

Other Flight Templates in this series from this author

Collaborate without groupthink