Alexandra Wilkis Wilson
Entrepreneur and co-founder, Clerisy, Gilt Groupe, GlamSquad
Alexandra Wilkis Wilson is one of the most prolific and active entrepreneurs in the intersection of fashion and tech. In 2020, Wilkis Wilson co-founded her latest company, the growth equity firm Clerisy, where she also serves as a managing partner. Previously, she was the co-founder and former CEO of innovative beauty and fashion companies GlamSquad and Fitz, as well as the co-founder the Gilt Groupe and former Chief Merchandising Officer of its fashion and lifestyle flash sale site Gilt.com.
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Flight Template Series: Build Your Consumer Strategy
Market Research for Competitive Analysis
Categories
Description
Competitive analyses are valuable because they allow you to understand the landscape of your market and industry as well as where your company stands within it. Use this flight to identify what's working well for other companies in your industry, what your target audience is buying, and how you can distinguish yourself from the competition.
Suggested Questions
Types of Insights
Preliminary competitive analysis
Insight into content and strategies that are working for your direct competition