Erica Kammann
SVP, Chief of Staff, MasterClass
Erica Kammann is the SVP, Chief of Staff at MasterClass. As SVP, Chief of Staff, Kammann oversees and leads Masterclass’ People, Program Management, Member Support, and Community teams, all of which are pivotal in creating MasterClass’s cohort of expert instructors as well as maximizing the product’s value. Before matriculating to her current role, Kammann served as the director of special projects and the senior director of program management. Kammann is also a former founder—in February 2011, she co-founded the retail logistics platform Suddenlee.
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With Balloon, our executive team had a great time providing and pumping ideas, while the introverts in the room were very vocal in their support and appreciation. We were able to finally give them a voice.
Improve Brand Awareness and Engagement
Categories
Description
Success starts with high brand awareness, which translates to an expanded customer base, customer champions, and increased revenue. This flight, developed and first run by the VP, Chief of Staff at MasterClass, Erica Kammann, touches on both brand awareness and product improvements in order to build a stronger user base and drive profit.
Suggested Questions
Types of Insights
Ideas to improve product and brand
New customers demographics to focus on
Comparison to current competitors