Carol Carpenter

Chief Marketing Officer, VMware
Carol Carpenter is the Chief Marketing Officer at VMware. Having previously served as the Global VP of Marketing at Google Cloud, Carpenter has cultivated a deep understanding of digital marketing, product strategy, and the tech industry. Carpenter has a degree in economics from Stanford University and received her MBA in marketing and technology from Harvard University.
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Flight Template Series: Navigating Hybrid Work

Go-to-Market Strategic Planning Post-COVID

In 2020, businesses saw many notable shifts in consumer behavior—some of which were spurred by the pandemic, and others that were already taking hold and accelerated when in-person options were limited. Now, marketers must collaborate to build new go-to-market strategies that effectively and consistently reach the right audiences. Use this flight to reevaluate your strategies for reaching and satisfying consumers and identify new methods where necessary.
Suggested Questions
Types of Insights

Learnings and reflections from pre-, during-, and post-COVID marketing/GTM strategies

Clear changes in consumer behavior to address in updated strategies

Updated marketing strategies to reach the modern consumer

Other Flight Templates in this series from this author

Collaborate without groupthink