Bernadette Aulestia

Former President of Global Distribution, HBO
Bernadette Aulestia is an investor, advisor, and the former President of Global Distribution at HBO, where she oversaw HBO’s streaming platforms, HBO GO and HBO Now. Her expertise in marketing, distribution strategy, and management led her to her current roles, as a strategic advisor at e-learning group Encantos and a limited partner at Portfolia, a venture capital fund that funds female- and LGBTQ-founded early-stage startups. She worked at HBO from 1997 until her departure in June 2019.
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Quote marks People expect special from us. How do you bring that in a digital environment that allows for deeper interaction and connection.
Flight Template Series: Modern Digital Marketing

Customer Retention and Lifecycle Management

It is important to know not only how to acquire customers, but how to satisfy and retain existing customers. Increasing retention and identifying patterns around customer exit can positively impact company ROI and lifecycle management. Use this flight to assess your current customer retention strategies and brainstorm new ones to extract more value from your existing customer base.
Suggested Questions
Types of Insights

Analysis of current customer retention practices

Understanding of customer exit

Ideas for improvement of customer experience

Other Flight Templates in this series from this author

Collaborate without groupthink