Alexandra Wilkis Wilson
Entrepreneur and co-founder, Clerisy, Gilt Groupe, GlamSquad
Alexandra Wilkis Wilson is one of the most prolific and active entrepreneurs in the intersection of fashion and tech. In 2020, Wilkis Wilson co-founded her latest company, the growth equity firm Clerisy, where she also serves as a managing partner. Previously, she was the co-founder and former CEO of innovative beauty and fashion companies GlamSquad and Fitz, as well as the co-founder the Gilt Groupe and former Chief Merchandising Officer of its fashion and lifestyle flash sale site Gilt.com.
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Flight Template Series: Build Your Consumer Strategy
Customer Interview: Psychographic Segmentation
Categories
Description
Breaking down customer groups into segments that influence buying behaviors—such as traits, lifestyles, behaviors, and beliefs via a process called psychographic segmentation—is a proven market segmentation technique. Psychographic segmentation tells you the motivation behind why your customers buy, which is a crucial piece of the puzzle to building a holistic customer profile. Use this flight to kickstart the psychographic segmentation process, and identify and prioritize different customer behaviors into segments.
Suggested Questions
Types of Insights
Psychographic segmentation of customers
Clear customer behaviors, habits, and goals