Terry Kramer
Professor of decisions, operations, and technology management, Anderson School of Management at UCLA
Terry Kramer is a professor of decisions, operations, and technology management at the UCLA Anderson School of Management. Kramer is one of the world’s experts on the intersection of technology and society, leading the telecommunications company Vodafone in several executive roles—including Chief Strategy Officer and Regional President for Vodafone Americas—throughout the 2000s. He later served as the head ambassador for the U.S. delegation at the World Conference on International Telecommunications under the Obama administration in 2012.
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Frameworks that align everybody on the vision of your company creates a common way of looking at the world around you, which makes driving that strategic direction much easier. When everybody is looking at the world differently, you’re going to get muddled responses.
Flight Template Series: Mastering Contextual Leadership
Strategic Landscape Assessment
Categories
Description
No company exists in a vacuum, and understanding the context in which your business operates is key to its success. To contextualize the landscape, Terry created a framework that pressure-tests businesses in four key areas: customers, technology, competition, and public policy. This flight follows this framework, giving you a new perspective on the space in which your company currently operates and can potentially expand.
Suggested Questions
Types of Insights
Assessment of external factors in the marketplace
Constructive comparisons to your market competition
Alignment on most important issues to address moving forward