Bernadette Aulestia
Former President of Global Distribution, HBO
Bernadette Aulestia is an investor, advisor, and the former President of Global Distribution at HBO, where she oversaw HBO’s streaming platforms, HBO GO and HBO Now. Her expertise in marketing, distribution strategy, and management led her to her current roles, as a strategic advisor at e-learning group Encantos and a limited partner at Portfolia, a venture capital fund that funds female- and LGBTQ-founded early-stage startups. She worked at HBO from 1997 until her departure in June 2019.
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We’re in our golden age of content creation, and the new challenge is to deliver that great content in all the ways consumers want and expect it.
Flight Template Series: Modern Digital Marketing
Brand Planning and Storytelling
Categories
Description
A successful digital marketing strategy must involve clear, authentic storytelling that aligns with your brand, reaches the right audience, and turns potential customers into champions for your product. It’s a long road, but it begins with asking the right questions.
Suggested Questions
Types of Insights
Innovative ways to deepen the emotions connection through digital marketing
Strategic plans to increase your presence in emerging markets
Ideas to deepen your partnerships and increase your reach with consumers