Rob Dyrdek
Entrepreneur, venture capitalist, TV personality
Rob Dyrdek is an American entrepreneur, venture capitalist, producer, and reality TV personality most widely known for hosting and starring in the MTV series Ridiculousness, Rob Dyrdek’s Fantasy Factory, and Rob & Big. Beginning his career as a professional skateboarder at the age of 16 and founding his first company at 18, Dyrdek has leveraged his talent, personality, and mind for business to build a powerful and widely recognizable business empire. In 2016, he launched his venture studio Dyrdek Machine, which discovers and invests in disruptive companies across industries, including luxury brands, sports entertainment, consumer products, spirits, and technology.
Read More
A great brand solves a need for an established 'core' but can then be scaled to a larger audience--without losing its authenticity.
Flight Template Series: The Machine Method for Manufacturing Amazing Companies
Perfect Your Brand’s Scaling Story
Categories
Description
The core value proposition and soul of your brand never change—both are connected to the way you created your company and fundamental to the way your brand will scale and evolve. At Dyrdek Machine, a company’s potential for success is only as good as their vision for a brand that is flexible and can grow as the business evolves, or what he calls a “scaling story.” Building your brand around soul and a core value proposition are key to a successful scaling story. Use this flight to build your company’s scaling story.
Suggested Questions
Types of Insights
Vision for the brand as it evolves, and development of your scaling story
Ways to build your brand via media and marketing
Ideas for building long-term customer loyalty