Why we founded Balloon


Hi everyone. We’re the founders of Balloon. We’re fixing the largest, most costly problem in the workplace. Meetings and tools don’t address how humans actually collaborate, share information, and make decisions. They don’t account for systemic, organizational issues that cost companies billions. Groupthink plagues decision-making. People don’t share their best ideas or most accurate, honest feedback. Loud voices dominate conversations, and leaders don’t know what they don’t know.

Before founding Balloon, I (Amanda) was a public health researcher, translating science and research into national behavior change campaigns for the U.S. CDC and EPA. My research focused on engagement, listening, and community-based decision-making, and it was in that work that I discovered this problem. We built Balloon from the ground up to align with research for how to unlock the highest quality and quantity of information from a group...and how to do it in the most productive way possible. We won’t stop until Balloon is used by every team and organization in the world.

— Amanda & Noah
Balloon Co-Founders

Our mission is to enable all teams to harness the power of true insights.

We are guided by True

True is honest, accurate, precise. True has the power to drive organizational innovation, productivity, and success, but for too long, it’s been trapped behind cognitive biases and group dynamics. Our company values drive everything we do:

  1. We define new ways to lead.
  2. We make space for every voice.
  3. We drive better outcomes.
  4. We act on our values.

These are the commitments we make to our team, our company, our users, and ourselves.

Our team

We’re curious, hungry, humble champions of collaboration working tirelessly to empower true.

Amanda Greenberg profle picture

Amanda Greenberg

CEO + Co-Founder

Noah Bornstein profle picture

Noah Bornstein

CTO + Co-Founder

Ray Wakiyama profle picture

Ray Wakiyama

Customer Success

Jamie Bate profle picture

Jamie Bate

Engineering

Sarah Klein profle picture

Sarah Klein

Marketing + Sales

Julia Brown profle picture

Julia Brown

Marketing + Sales

Our advisors
& experts

Our advisory team is composed of thoughtful, inspired, courageous leaders who help guide us.

Adam Grant profle picture

Adam Grant

NYT bestselling author, Prof. of organizational psychology, Wharton School

Sally Thornton profle picture

Sally Thornton

CEO and Founder at Forshay

Justin Angsuwat profle picture

Justin Angsuwat

CPO at Blackbird VC, Former CPO at Thumbtack

Robert Krauss profle picture

Robert Krauss

Dir. of Global Sales at Century Link

Investors

Many thanks to all our investors who continue to support and believe in us.

Wave Maker logo
Streamlined logo
Launch logo
Imagination Capital logo
Luma Launch logo
X Factor logo
500 logo

People are talking

"Talk about a "right now" solution. If knowledge is power, Balloon may hold the keys to the kingdom. Because today, it's what you don't know that you don't know that can kill your business in no time at all." Inc logo
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Cheddar logoSF Business Times logoThe Ringer logo
Balloon - Collaborate without groupthink and amplify unheard voices | Product Hunt

Collaborate without groupthink