Rishad Tobaccowala

Author, speaker; former Chief Growth Officer, Publicis Groupe
Rishad Tobaccowala is the former Chief Growth Officer at Publicis Groupe, an advertising and communications firm with more than 80,000 employees, and the author of Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCollins in January 2020. Tobaccowala is also a sought-after keynote speaker, a regular guest on several business podcasts, and the author of a weekly blog, The Future Does Not Fit in the Containers of the Past .
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Quote marks In many ways, story or narrative is how we make sense of the world. If we cannot find a way of telling our story, our story tells us.
Every organization should be able to articulate its brand story, or the narrative that encompasses the consumer solution and the emotions associated with your company. Building your brand story starts with identifying the “Promised Land”, the ideal state of your organization that includes the impact and feelings your product will elicit with consumers. Use this flight to uncover your organization’s Promised Land and build the tentpoles of your brand story.
Suggested Questions
Types of Insights

Identification of brand elements to build into brand story

Tenets of your company’s Promised Land for customers

Keys to modern soul-driven leadership

Other Flight Templates in this series from this author

Collaborate without groupthink