Founder, Former CEO, About.com
Scott Kurnit is an entrepreneur, angel investor, and media pioneer. He is the founder and former chairman and CEO of About, Inc., as well as the former president of Showtime Event Television, Showtime’s pay-per-view distributor of special programming. He is widely recognized in the media industry as a leader in his field: He’s received awards from organizations like American Advertising Federation, the National Cable Television Association, and the Emmys. Currently, he works as a Board member and angel investor/advisor with a focus on high-growth startups.Read More
A month after we went public, we changed our name from The Mining Company to About.com, and that made all the difference. About.com was a much better, broader name, and it gave us a bigger opportunity to create a platform company where we could grow any number of verticals.
Flight Template Series: Executive Decision-Making
Brand Name Brainstorm
Now that you have completed Brand Name Considerations, it is time to brainstorm the name itself. With the results of Brand Name Considerations flight in mind, use this flight to suggest names that will convey the right message and tone to the world. Try to suggest at least two, even if you have a favorite.
Types of Insights
Ideas for a brand name